Generic Article on Interactive Advertising
Interactive advertising refers to a form of digital marketing that encourages active participation from consumers, rather than passive viewing. Unlike traditional ads that simply deliver a message, interactive ads invite users to engage through actions such as clicking, swiping, answering questions, or participating in immersive experiences. This approach has become increasingly popular with the rise of digital platforms, mobile devices, and advancements in technology.
What Is Interactive Advertising?
Interactive advertising leverages digital tools to create two-way communication between brands and audiences. Instead of only presenting visual or written content, these ads incorporate interactive elements that enhance user involvement. Examples include playable ads, interactive videos, augmented reality (AR) experiences, gamified banners, quizzes, and 360-degree content.
